WAY Systems Appoints John Malone Director of Marketing

BOSTON, MA; DECEMBER 3, 2008: Randall Wheeler, CMO and Head of Worldwide Sales at WAY Systems Inc. announced today that John Malone has been appointed Director of Marketing at WAY Systems. Mr. Malone has been responsible for developing the WAY Systems brand and message as the Senior Marketing Manager and will continue to evolve WAY’s advertising and creative directives.

Mr. Malone will take a leadership role in crafting the communications and marketing strategy for the company as they expand their stable of products to include the multi application way5000. WAY will continue to work with business partners to develop marketing and advertising programs that have an impact on their partners’ businesses.

“WAY is evolving and as our products and services become more robust so will our marketing efforts,” said Malone. “The state of a company’s brand is the state of the health of the interaction between a company and its customers. I believe that we have a very healthy interaction with our customers which is the platform for our brand and our company to grow. I am excited about WAY’s future and honored by the appointment,” added Malone.

Prior to joining Way Systems, Mr. Malone was Director of Sales and Marketing at Tomlinson Inc. Branding and Advertising Agency that has a client portfolio that includes Gillette, Timberland and Reebok. Mr. Malone was the principal and founder of Malone Media, an Advertising and Design agency, from 1998 to 2001. He has over a decade of marketing experience including events, online; B2B and B2C retail branding that covers a broad scope of many next generation industries from web 2.0, Game Development and Online Publishing and Technology.

“John has been pivotal in crafting a voice for WAY Systems and communicating our message of True Mobility to the marketplace,” said Randall Wheeler. “WAY has a management team that has expansive industry experience. John’s experience and contribution has been crucial in providing a unique and creative viewpoint for WAY. We are an end-to-end solution provider that must consider the mobile merchants on our gateway and our business partners. We are not a traditional POS manufacturer and we are focused on assisting our partners through the life of the merchant - ISO relationship and John will be a key part in our success,” added Wheeler.

About WAY Systems, Inc.

WAY Systems has designed, developed, tested and delivered end to end payment solutions for mobile merchants all over the world. Our products and services are designed to meet the payment transaction needs of mobile merchants and exceed industry security standards.

We empower merchants to conduct business any time any where and increase their revenue by accepting credit and pin based debit cards.

WAY’s innovative mobile POS devices and dedication to service make us the ideal partner for you to conduct Transactions Without Boundaries. Users of WAY terminals are invited to explore the limitless possibilities of commerce

WAY Systems is the exclusive licensee of Accessor™ technology from Fractal Commerce Inc. for pocket size mobile merchant point of sale devices. This technology is protected by worldwide patents and patents pending.